To be clear, it’s never not a good time to shop at Sephora. After all, the retailer is constantly adding new and exciting brands to its star-studded roster and said brands are constantly debuting new, very wish list–worthy formulas to keep us chomping at the bit. That said, time is of the essence, and you might say that now is an especially opportune time to grab a caffeinated beverage and revisit your Sephora cart. 

Not only has there been a slew of very delectable fresh product arrivals in recent weeks, but the retailer also announced its Welcome Back Event which will take place through August 23. Applicable to Beauty Insiders only (sign up easily and for free, here!), you can score $15 off orders of $75 or $20 off orders of $100 using the promo code WELCOMEBACK at checkout. (A very nifty plot twist if you’ve been hovering, hemming, and hawing over your beauty wishlist the past few months.) Consider this a sign from the universe that it’s finally time to splurge!

I have faith that you can take it from here, but because I can’t help myself, I spent about five hours pouring over every inch of Sephora’s website to bring 22 best-of-the-best new arrivals directly to your screen. Keep scrolling for every single new It product I’m prescribing as the ultimate end-of-summer remedy. (Shop now and thank me later!)


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