By now, you’ve probably surmised that we test-drive a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skincare, we’re eyebrow-deep in all things new, exciting, and wish list worthy. That said, due to the number of products we come in contact with, we’ve also transformed into the nitpickiest of beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we’re quick to ignore a serum that yields disappointing results.

The good news? We’re far more often impressed than unimpressed after trying out a new product, and usually, we simply can’t wait to spread the word to all of our fellow beauty junkies (aka you!). Therefore, we’ve decided gushing over our latest fave products should become a monthly ritual, and every 30 days or so, you can expect a full report detailing the highlighters, hair wands, and overnight skincare saviors we’ve become quickly addicted to.

Usually, we’re covering our favorites on a per-month basis as mentioned above, but in the spirit of the upcoming New Year, we’ve opted to select, if you will, the favorite children of our favorite children. Translation: After skimming every monthly post of 2020, we forced ourselves to choose one or two (okay, and sometimes three) beauty products that really left their mark this year. Ahead are the best beauty products we tried in 2020! Grab your game face and wallet. You’ll be needing both.

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