It’s that time of year when we bring out the garland and the red ribbons, and hang decorated wreaths on our front door. There seems to be a little more magic in the air — Christmas is on its way!
While the holiday season is a season of joy, it also comes with a bit of stress, as I try to find the best gifts for my friends and family. Can you relate to this? It’s easy to fall into the trap of wanting the gifts we give to be perfect. In the process, we miss out on the true spirit of Christmas: sharing joy and giving back to others.
However, what makes these gifts even more special is the fact that each purchase of an L’Occitane holiday gift collection gives back to the women of Burkina Faso, West Africa. With a strong focus on women’s empowerment and entrepreneurship, L’Occitane works closely with the women of Burkina Faso to provide them with economic opportunities. For more than 30 years, L’Occitane strives to improve the lives of these women and their families, by providing work, literacy and financial education, as well as helping them to develop their individual client portfolios. By working with these women to harvest the shea butter used in many of their products, L’Occitane hopes to encourage the economic liberation of Burkina Faso women. As a businesswoman and entrepreneur, this is an initiative that I can completely support.
This holiday season, I encourage you to take this time as an opportunity to give back. This is just one of many ways that we can give back to our friends/family, local community, and now to the women of Burkina Faso. By gifting an L’Occitane holiday gift set, you are giving the gift that keeps on giving. Knowing that I am impacting someone’s life, even in this simple way, brings me the greatest joy, and is a reminder of that magic that we feel so intensely at Christmas time, but can now last all year long.