Secret garden kids fashion by Il Gufo for SS20 shot by Franck Malthiery.
It feels slightly odd to be posting kids fashion as the world is crashing around us.
In honour though of all the hard work that goes into the production of a collection and then into the campaign shoots themselves I’ve decided to post the best kids fashion of summer 2020 as after all, life has to go on, keep calm and carry on and all that!
Il Gufo is also a very special brand, produced by an Italian family whose mother founded the label many years ago with impeccable taste, traditional values and a good eye for a current trend combined with quality Italian manufacturing. These are items that can be handed down many times without losing their quality.
Personally I am all in favour of supporting Italian labels at the moment as they struggle with the extraordinary circumstances in that fantastic country and the spring/summer collection can be easily bought in the UK at retail stores as well as online.
After all, kids don’t stop growing, whatever the circumstances!