Pura Vida translates to “a pure life” or “a simple life”, and it’s a concept we all strive for on some level.  Clearly the reality of that as moms, wives, employees, daughters and friends is not always quite so simple. Days are frequently filled with demands on our time that can be difficult to balance. 

Illustrator Kelli Murray (the incredibly talented Creative Director of Rylee + Cru) finds calm and simplicity on the beach.  The ocean air and sand are grounding and refreshing.  The Pure Vida Collection was designed with that spirit of calm in mind. Simple silhouettes, neutral colors and soft + comfortable fabrics are found in every single piece of the collection.

Rylee + Cru for the Modern Child

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One of our favorite styles this spring is the Layla Dress, which comes in three imaginative prints.  It’s hard to pick a favorite with the tropical print, soft pink flamingo print, and saffron hibiscus print. The super soft jersey fabric and easy a-line shape make this a dress she will wear again and again all summer long.

We also love (as always!) Rylee + Cru’s graphic tees. These unique and artistic tees make a statement, and it’s a sweet one.  This sky colored tee with a pretty mermaid graphic was an instant bestseller. And the unisex seafoam tee with “Eat. Sleep. Beach. Repeat.” reflects what a peaceful summer should be. The sand Pirate Parrot tee is playful and sweet- we think babies and kids of all ages will love it!

Rylee + Cru Overalls

A customer favorite every season is always Rylee + Cru Overalls. For Spring 2019, the girls Bridgette Jumpsuit can be worn by itself or layered over a tee as overalls. They’re available in storm stripe. For baby, ALL the heart eyes go to the Sand Stripe Baby Overalls. These unisex overalls can be layered over a tee or worn alone.  Their lightweight fabric makes them perfect for hot days. The Storm  Stripe Gigi Jumpsuit can also be worn alone or layered over a tee as overalls. So many irresistible options this season!

And then there’s the Rylee and Cru Bubble Rompers and Bloomers for baby. ::SWOON:: We literally can’t choose a favorite.  It might be the unisex pineapple baby bubble romper, or maybe the super sweet embroidered Norah Baby Bubble. Maybe it’s the saffron baby girl ruffle romper, or the rainforest baby bubble jumpsuit. These hibiscus print baby bloomers are pretty much the cutest thing we’ve seen (or maybe the seafoam flutter baby bloomers are the cutest?) Whichever piece you choose, make sure you top it off with a super sweet bonnet.

There are just as many super sweet options for baby boy! We love the mesmerizing monstera print on the Davis Baby Romper. And there are plenty more baby boy rompers to pick from! Whether he loves toucans, ocean waves, or jellyfish, there’s a super soft romper that’s just right. For little guys on the go, try the Ships Dane Baby Boy Pants. The relaxed fit, elastic drawstring waist and unique print will make these a piece you will reach for again and again.

Mommy and Me Matching Clothes

Love Mommy and Me Matching Clothes? The Rylee and Cru options this spring are pieces you will both love wearing. One of our favorite options is the Mommy and Me Maxi Dresses– the rainforest tiered maxi dress is sweet on girls and beautiful on mom! Another one of our favorite coordinating Mother Daughter outfits is the seafoam tube top and maxi skirt. The super soft pale green color is a lovely complement to the cotton crepe fabric. This set also has an option for a Mommy and Baby Girl Matching outfit with the Starfish June Romper in the same pretty seafoam green.

The Rylee + Cru Pura Vida collection is one of the prettiest collections of the season! If you need help with sizing or you don’t see your size available to order, please contact us at [email protected] And enjoy a pura vida!

Rylee and Cru Pura Vida Baby Girl


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