From Helsinki, Finland, the children’s and womenswear brand Mainio known for their graphic prints and eco-conscious production has teamed up with Pure Wast to launch a line of basics for kids and mothers. Mainio x Pure Waste PURE BASICS collection is made with 100% recycled fibers with no water wasted.
With a desire to shop sustainable fashion and teach my kids about what they eat, what they wear and where it all comes from, Mainio remains one of my favorite brands for being transparent and eco-friendly. The beliefs of Mainio say it all:
« Being Mainio is about being bold. Staying true to your attitude. Treating the world and its beings with compassion and kindness. Respecting the environment. »
When the Mainio x Pure Waste collection launched, I had to have it! The pieces are simple, easy to wear and between my kids and I, we have all adopted it. Although my children fit kids’ sizes, the women’s sizes also can be worn on kids, but oversized. Most styles fit both girls and boys, kids and adults. They are currently our year round everyday favourite clothes to wear.
If you are also interested in shopping sustainable kids & womenswear, take a visit to Mainio’s website. You’ll surely find some of the best basics as well as beautiful prints and comfort galore.
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