It’s July, and even though summer 2020 has involved far less beach-frolicking, pool party-RSVPing, and overall skin-bearing than we anticipated seven months ago, it’s still peak season for certain skin-centric topics which still (annoyingly) have yet to be completely normalized within our body- and size-obsessed-culture. 

Cellulite, stretch marks, sagging, uneven skin texture, discoloration, we’re here to tell you that all of the above (and any other part of your body you might be tripping up over) is very normal, very expected, and is very A-OK and beautiful. We all age, live, experience, and change, and we’re here to advocate that anyway your life manifests physically, is something to be celebrated.

That being said, we’re also human, and it kind of feels like it’s just written into our DNA at this point to become hyper-aware of even the most minuscule changes. It’s also okay to seek antidotes. For instance, just because I’ve been on the hunt recently for an effective body cream to help firm, hydrate, and rejuvenate my skin, doesn’t mean I automatically hate my cellulite or haven’t come to terms with how my body has settled or changed since college.

Body-firming creams and cellulite creams are some of the most fervently searched terms on Google (trust—we have analysts who share this kind of intel with us!), and while these types of treatments won’t make bumps and lumps disappear completely, they can be a great way to make your skin look and feel as healthy as you do on the inside. (Apologies if that sounds sappy.)

Yes, the below body-firming creams might help tone and improve the elasticity of your skin a bit (the reviews I’ve included speak for themselves), but they’re also dreamy to apply and feel like a nice little self-care ritual regardless. So, cheers to that, because in 2020 we can all use a heaping extra dose of TLC. Keep scrolling! The 17 best body creams for firming, brightening, and all-around skin-boosting are just below. 

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